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Why Election 2016 is All About Remix

Just as the 1960 election is remembered for being changed by television, the 2016 elections may be remembered as being changed by remix. Candidates have only recently transitioned to general election mode, but video remixes are already playing an out-sized role in swaying public opinion.

Read more from the LAMP’s Emily Long about the significance of remix in this election, how to bring remix into the classroom, and how remix connects to important media literacy principles in this recent blog post.

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The LAMP is a non-profit media literacy education organization dedicated to creating a world of active and critical media participants. We serve nearly 1,000 students in NYC through our hands-on programming and nationwide through our MediaBreaker online critical remix tool, empowering young people to comprehend, create and challenge media messages. With the presidential election this year, The LAMP will be facilitating workshops in which young people talk back to the onslaught of political ads by re-editing the ads and inserting their own critical perspectives, questioning the authorship of the ads, the persuasion techniques, and fact-checking all the misinformation.

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